Many women who have braved car shopping on their own and walked into a car dealership without a man with them have probably felt intimidated. Many women car shoppers end up feeling like the car industry is a man’s world and that they need a man to navigate through it if they want to […]
Cheryl Pearson-McNeil is the Senior Vice President of U.S. Strategic Community Alliances & Consumer Engagement at Nielsen. She shares some important information about Nielsen, which is a company that measures what consumers watch, buy and listen to. Nielsen recently released a new report about black millennials that shows how immensely powerful black consumers from 18-35 […]
