African-American athletes use their prominence and clout with increasing savvy and courage, borrowing what they know about branding to effect social change. Today, there is a new brand of black athlete. They’re courageous, high profile, and smarter than you think. These men and women are undoubtedly trendsetters who know how to use the power of […]
When I played basketball in college there was no WNBA. There were no endorsement deals with women gracing the cover of cereal boxes. The ability to see someone like me on television, someone I could look up to and emulate, was sparse. Cheryl Miller was it for me in basketball and Flo Jo in track. […]
