Brand: Mountain Dew
Reason: In early 2013, PepsiCo, who owns Mountain Dew, pulled their latest ad, which critics called arguably the most racist ad in commercial history. The Mountain Dew commercial, created by Odd Future co-founder Tyler, the Creator, showcased an extremely beaten woman pointing out her abuser in a police line-up of only black men, and a goat. “Mountain Dew has set a new low for corporate racism, portraying black men in the most negative light,” said Syracuse professor Dr. Boyce Watkins. Pepsi responded by releasing a statement to AdWeek, “We understand how this video could be perceived by some as offensive, and we apologize to those who were offended.” The video has since been completely removed.
Not Cool: 10 Brands & Companies Accused Of Racial Profiling was originally published on globalgrind.com