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AUSTIN, Texas – A gay Texas pastor who sued Whole Foods after he bought a cake that he alleged had a slur written on it in icing has dropped his lawsuit against the grocer.


Jordan Brown of Austin dropped the suit and issued an apology on Monday. Brown said he was “wrong to pursue this matter and use the media to perpetuate this story.”

The attorneys for Brown previously said he ordered a cake from a Whole Foods store with the personalized message “Love Wins,” but when he received it, the cake said “Love Wins F**.”

Whole Foods vigorously denied the allegation when Brown first came forward in April. The Austin American Statesman reports the company released surveillance video that it said showed Brown was lying and filed a counter suit against him.

Whole Foods had filed a counter-suit for $100,000 against Brown, claiming fraud, KEYE reported. In a statement released Monday, the company announced it sees “no reason to move forward” with the counter- suit.

The full statement from Whole Foods is below:

“We’re very pleased that the truth has come to light. Given Mr. Brown’s apology and public admission that his story was a complete fabrication, we see no reason to move forward with our counter suit to defend the integrity of our brand and team members.”