None can refute the undeniable influence of Amazon. From original programming to same-day grocery delivery services, Amazon has literally worked to infiltrate every market, much to the destruction of smaller, mom-and-pop shops. Well, it seems Amazon’s recent tackle includes targeting a specific demographic–you guessed it, textured hair.
With the rollout of its new shop for textured hair, ironically named “Textures and Hues”, Amazon offers a variety of specialized projects once only found on the shelves of stores and our coveted beauty supply stores. On the front page it features @Mynaturalsistas, and even individually dives onto various profiles that educate and teach you how to perfect your twist out (with product recommendations, no less), protecting and maintaining protective hairstyles, and of course, how to tackle your coils on hair wash day. In fact, there are entire pages geared toward tutorials, and even separated categories you can shop based on your favorite hair brands like Carol’s Daughter, Eden Bodyworks, Miss Jessie’s, and more.
Of course with such a major launch, it does beg the question of Amazon’s intention (though we can all understand the financial aspect of any corporation), and what effect it’ll have on small businesses.
However, many have also been able to see this as a potentially monumental moment, not only for the brands involved, but for the natural hair community as a whole. While some have to do the serious side-eye when it comes to Amazon tapping into the natural hair market, others have stated that their products (and yes, even their bundles) are truly giving brands a run for their money.
I have to say, it does feel a bit refreshing to at least see a variety of skin tones and shades represented on the front of Amazon. Too often we see only one gamut of brown skin or hair texture when the discussion of “natural” and “Black” are involved. Could Amazon really be a part of this movement to increase visibility for all skin tones?
25 Best Products To Use For Kinky Curly Hair
1. Cantu Shea Butter Conditioning Creamy Hair LotionSource:Target 1 of 19
2. Talia Waajid Protective Mist Bodifier 32ozSource:Talia Waajid 2 of 19
3. Shea Coco Curly Hair Souffle For 3B-4B HairSource:Talia Waajid 3 of 19
4. Cantu Coconut Curling Cream- 12 fl ozSource:Target 4 of 19
5. Jamaican Mango and Lime Island OilSource:Target 5 of 19
6. Tropic Isle Living Tropic Isle Living Jamaican Hair Growth Oil, 4 ozSource:Walmart 6 of 19
7. Palmer's Olive Oil Formula Smoothing ShampooSource:Palmers 7 of 19
8. Design Essentials Honey Curlforming CustardSource:Walmart 8 of 19
9. Renewing Moroccan Argan Oil ShampooSource:Target 9 of 19
10. Eden Natural Deep ConditionerSource:Walmart 10 of 19
11. Doesn't Get Much Butter Than ThisSource:SallyBeauty.com 11 of 19
12. ECO Black Castor and Flaxseed Oil Styling GelSource:false 12 of 19
13. Mielle Organics Avocado Hair MilkSource:false 13 of 19
14. Kinky Tresses Nourishing Hair OilSource:false 14 of 19
15. Kinky Tresses Coconut Mango ButterSource:false 15 of 19
16. Natural Luva Length Retention SealantSource:false 16 of 19
17. Creme of Nature Mango and Shea Butter Shampoo and ConditionerSource:false 17 of 19
18. Creme of Nature Argan Oil Flexible Styling Snot ( yep, snot)Source:false 18 of 19
19. Taliah Waajid Shea-Coco Condition Daily Leave-In ConditionerSource:false 19 of 19
Amazon Launches A Black Hair Shop For Textured Hair was originally published on hellobeautiful.com