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“Hey, be good. Be good. You know what, be good. Be good!

For Russell Wilson, one of the top quarterbacks in the NFL, that phrase is so crucial that he repeated it three times while talking to The Huffington Post. Each time with a different emphasis, each time with increasing resound.

Be good.

The words are easy to say, but harder to heed. So the 27-year-old NFL star, guided by his strong faith and devotion to inner-city communities, decided it was time to prove that he, too, was living by the motto.

That’s where the Good Man Brand came in. With the coolly confident goal of inspiring an entire generation, Russell Wilson is teaming up his Good Man Brand with his Why Not You Foundation to launch something they hope will better lives. Using a business model similar to that of TOMS — a company known for its policy of “buy-one, give-one” — Good Man Brand opens its doors with the promise that for every item sold, it will share its profits with a charity of choice.

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Russell Wilson Launching ‘Good Man Clothing Brand’ to Help Inner-City Kids, Inspire Generation  was originally published on