Cheers to self-love and all that comes with it! Lane Bryant is back for their new fall collection–bringing actresses Gabourey Sidibe and Danielle Brooks along for their body positivity ride. And the ladies, of course, look fabulous!
According to the Huffington Post, the award-nominated actresses are joined by Ashley Graham, Candice Huffine and Alessandra Garcia in the Lane Bryant’s “#ThisBody Is Made To Shine” ads. In addition to celebrating the diversity and beauty of their bodies regardless of size, the ad also has an emphasis on dealing with — and overcoming —negativity on social media, Refinery 29 noted.
During the commercial, the models read disparaging comments that have been sent to them via social media, which included remarks such as “no one should be comfortable in a size 14,” “no one should be celebrated for their weight,” and, in Graham’s case, “you ruined Sports Illustrated.” And while these words were being read aloud, the ladies were unbossed and unbothered, dancing around, loving who they are, in their own skin and bodies.
Pretty powerful stuff.
In a press release, Brian Beitler, Lane Bryant CMO, stressed that “with the steady rise of social media also comes the scrutiny women face on a daily basis ― both in a positive and negative light. #ThisBody Is Made to Shine aims to strip away the adversity experienced and show all women that it is possible to continue to shine despite what anyone has to say. The women in this campaign shut down their naysayers and do what’s right for them.”
And Brooks recently told People that she hopes this new campaign will help break down Hollywood’s dated standards of weight and beauty.
“We have a voice and we have a platform to really change the way that women look at their bodies , and we want to be a part of that. We want to do everything that we can to help push the needle in this world, especially I think Hollywood’s standards of beauty are messed up and they need to be shifted and change and somebody needs to go in there with a big old boulder and just knock it down,” the Tony-nominee said.
“And we’re seeing that in television, we’re seeing that in shows like Orange [Is the New Black]. We’re seeing it in shows like Empire; Shonda Rhimes’ shows. I am just really grateful that I get to be a part of this movement in a big way,” she added.
And Sibide added that she’s incredibly proud to be part of something this powerful and influential.
“It’s lovely. I’m very proud to take part in something I’ve fallen victim too. Plenty of times, I haven’t been able to wear certain clothes because they didn’t come in my size. It’s nice to be on the right side of the inclusion conversation,” the Oscar-nominee told the entertainment and lifestyle publication.
Hey, we are here for all this!
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